At this point, it’s time to level-up your keyword research to better find and plan a content calendar.įurthermore, if your publishing velocity or the rate at which you release new content decreases, you may see a decrease in traffic as Google’s web crawlers visit your site less frequently. If a website’s content is no longer relevant or interesting to users, they will likely stop visiting it and the expected organic result will decrease. Poor content planning, writing, and publishing velocityĪ decline in the quality of content can also cause a decline in website traffic and organic results. For example, if Google updates its algorithm to prioritize content that adds new information for a topic and a website only reiterates existing information, the website may rank lower in search results, resulting in a traffic dip. Google algorithm changes can cause a decrease in website traffic if the website is not optimized for the updated algorithm.

Duplicate, common, and low quality content.

Poorly executed internal linking structure.

Recent mistake with robots.txt or meta robots tag.

Technical website issues prevent search engines from crawling, rendering, or indexing a website.

If you would like to speak with someone at Sagapixel about a sudden drop in organic traffic to your website and if your website needs an SEO audit, click here to schedule a time. This article addresses reasons why your organic traffic dropped suddenly and steps to take to recover.

It could also be that your competitors have begun to invest more heavily in their online presence and are outperforming your lower search rankings.

Other times, it may be caused by a shift in the content being published on your website – if you stopped writing about a specific topic that was previously popular, for example. Sometimes, it may be due to changes in search engines and their algorithm updates that your website is optimized for. Many factors can cause a web traffic drop leading to fewer conversions. What causes a drop in organic web traffic?

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